Robb Report Forms Partnership with FROSCH to Develop Unique Travel Experiences for Ultra-Affluent Audience
International luxury lifestyle authority Robb Report and travel management firm FROSCH report they have joined forces in a newly formed partnership that positions FROSCH as the "official travel provider" for the journal.
The agreement will provide the brand's growing global digital and print readership with an opportunity to further immerse themselves in the experiential elements of the luxury world's travel sector, FROSCH says. Innovative voyages and one-of-a-kind excursions developed by FROSCH will be offered exclusively for this targeted audience.
"After extensive exploration and research, we chose to partner with FROSCH because of their experience and understanding of our unique audience's propensity and requirement for true luxury in travel," said William J. Curtis, CEO of Robb Report parent CurtCo Media. "A spectacular array of FROSCH & Robb Report innovative adventures will be accessible through the unique domestic and international platforms that Robb Report offers; from websites to tablet and phone apps, as well as through 10 international print editions of Robb Report worldwide."
FROSCH President and CEO Bryan Leibman said the Robb Report brand conveys a level of "leadership and overall excellence in the luxury marketplace. They are the ideal partner with which to associate our brand. Accordingly, these new travel journeys illustrate our dedication to the unique individuals who appreciate the finest in life throughout the world."
Comprehensive details about the newly formed partnership will be detailed in the months ahead, in anticipation of the official launch in January 2012, FROSCH says.
FROSCH is a privately owned travel management company co-headquartered in New York City and Houston. Founded in 1972, FROSCH was established with a focus on deluxe leisure and corporate travel. Since 1998, the company says it has expanded by an average of 30 percent per year, both through internal growth, as well as through strategic acquisitions.
FROSCH maintains offices nationwide, placing it among the top ten agencies in the U. S., with dedicated divisions for corporate travel, leisure travel, group travel, global services, and rewards & incentives. FROSCH is a member of the Signature Travel Network.
FROSCH is also a shareholder of GSM Travel Management (GSM), a global corporate travel management company servicing international offices in 44 countries.