One of Asia's great economic successes, Singapore has fused diverse cultures into one dynamic nation. Behind high-tech industries and high-rise buildings lives a society with an ingrained sense of conservative Confucian values. Beneath the westernized modernity beats a totally Asian heart. Strong beliefs center around extended families, filial piety, discipline, respect and Asian work ethics. Singapore’s name, meaning "Lion City," can be traced to the 13th century, and today there is the mythical Merlion, half-lion, half-fish, standing guard at the mouth of the Singapore River as the symbol of Singapore. A recent advertising campaign billed Singapore as "A Fine City."