Corporate Incentives: Luxury Cruises Motivate Employees and Reward Clients

Posted: Thursday, November 19, 2009

Michele Hickman


Corporate Incentive Charters: Luxury Cruises Motivate Employees and Reward Clients

A recent U.S. Travel Association study found that overworked and overstressed employees cost employers about $150 billion a year in stress-related absences –leading to a rise in popularity for corporate incentive cruises.

HOUSTON, TEXAS—November 16, 2009—Frosch Travel (FROSCH), a leading travel provider known for the highest service and value in vacation planning, announces a unique way for companies to nurture clients and reward top-performing employees -- incentive cruises.

Cruise Lines International Association (CLIA) reports that business incentive travel is a fast-growing sector of the cruising industry. According to Lara Leibman, Senior Vice President of FROSCH, “The current surge in incentive cruising is unique because this economic downturn is a prime time for companies to nurture relationships with clients, employees, and vendors. It’s also an opportune time to take advantage of the significant value cruising offers.”

A FROSCH preferred partner, Holland America Line, specializes in hosting incentive and executive cruises to a variety of destinations. Cruise line personnel take complete charge of the trip, from planning conference meetings onboard to scheduling offshore excursions.

A premium-class cruise line, Holland America Line’s Corporate Incentive Program offers convenience and value with inclusive pricing and the flexibility to accommodate large or small groups. A charter or incentive cruise offers unsurpassed value to groups by packaging airfare, airport transfers, accommodations, entertainment, and food and beverage -- all in one package.

“A cruise ship is perfect for a corporate meeting because its atmosphere is suited to both business and relaxation. Everything is in one place with no further need to travel. With facilities including state-of the-art meeting rooms, gyms/spas, Internet cafes and casinos, there is something for everyone,” stated Leibman.

Holland America Line's Corporate Incentive Program features an Individual Incentive Program, Group Incentives, and full-ship charters. Its renowned Group Advantage Program offers forty-six amenities for all types of groups, and each group can customize its package and receive special pricing. Amenities include cheese and wine parties, pool parties, and monogrammed bathrobes.

“On Holland America Line’s cruises, corporate passengers can relax while being pampered. Planning a corporate event on board is easier and unique for the corporate passenger, who enjoys a wide range of amenities and activities for pleasure and enrichment,” states Leibman.

FROSCH's Rewards & Incentives Division specializes in finding ways to help businesses reward and encourage the motivation and loyalty of employees, clients, and vendors to increase productivity, growth, and profitability. More information about the Rewards & Incentives division can be found at

To learn more about incentive cruises on Holland America Lines, travelers can visit or call 1-866-961-6496.

FROSCH is a thirty-seven-year-old travel company based in Houston, Texas. FROSCH is an industry leader, generating over $600 million in annual sales, through its corporate, leisure, incentive, meeting, and group divisions. FROSCH has been owned and managed by the Leibman family since 1977. Today, FROSCH has 900 staff located in twelve different states. For more information regarding FROSCH, please go to or contact Lara Leibman at


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